California
new
registrations
Which brand leads new registrations in California? Toyota, with 252,635 so far this year. That is up 5.1% on last year.
New light vehicles, fleets included. Source: California Auto Outlook, California New Car Dealers Association.
Registration period
Sort brands
1,315,522new registrations in the selected period
-4.2%vs 1,373,474 in the same period a year earlier
New registrations by make
37 brands shown
| Brand | This period | A year earlier, revised | Year over year | Share |
|---|---|---|---|---|
| Toyota | 252,635 | 240,266 | +5.1% | 19.2% |
| Honda | 144,702 | 150,931 | -4.1% | 11.0% |
| Tesla | 121,822 | 135,293 | -10.0% | 9.3% |
| Ford | 94,817 | 104,494 | -9.3% | 7.2% |
| Chevrolet | 77,046 | 88,942 | -13.4% | 5.9% |
| Kia | 71,021 | 66,886 | +6.2% | 5.4% |
| Hyundai | 65,783 | 68,387 | -3.8% | 5.0% |
| Mercedes-Benz | 57,211 | 55,950 | +2.3% | 4.3% |
| Nissan | 52,235 | 54,267 | -3.7% | 4.0% |
| Lexus | 49,800 | 49,661 | +0.3% | 3.8% |
| BMW | 49,663 | 48,561 | +2.3% | 3.8% |
| Subaru | 41,790 | 43,626 | -4.2% | 3.2% |
| Mazda | 31,481 | 32,399 | -2.8% | 2.4% |
| GMC | 27,733 | 28,674 | -3.3% | 2.1% |
| Jeep | 21,230 | 29,351 | -27.7% | 1.6% |
| Volkswagen | 18,632 | 20,893 | -10.8% | 1.4% |
| Audi | 18,145 | 24,446 | -25.8% | 1.4% |
| Ram | 16,985 | 17,479 | -2.8% | 1.3% |
| Porsche | 11,387 | 13,250 | -14.1% | 0.9% |
| Volvo | 11,073 | 10,047 | +10.2% | 0.8% |
| Acura | 10,944 | 13,532 | -19.1% | 0.8% |
| Cadillac | 10,901 | 12,307 | -11.4% | 0.8% |
| Land Rover | 10,301 | 11,786 | -12.6% | 0.8% |
| Genesis | 7,343 | 6,864 | +7.0% | 0.6% |
| Rivian | 6,966 | 8,714 | -20.1% | 0.5% |
| Buick | 6,128 | 7,151 | -14.3% | 0.5% |
| Other | 5,845 | 5,548 | +5.4% | 0.4% |
| Dodge | 3,704 | 4,619 | -19.8% | 0.3% |
| Chrysler | 3,425 | 3,212 | +6.6% | 0.3% |
| Lucid | 3,259 | 2,600 | +25.3% | 0.2% |
| MINI | 2,886 | 3,191 | -9.6% | 0.2% |
| Lincoln | 2,738 | 3,813 | -28.2% | 0.2% |
| Mitsubishi | 2,251 | 2,619 | -14.1% | 0.2% |
| Infiniti | 2,197 | 2,368 | -7.2% | 0.2% |
| INEOS | 682 | 565 | +20.7% | 0.1% |
| Ferrari | 481 | 395 | +21.8% | <0.1% |
| Alfa Romeo | 280 | 387 | -27.6% | <0.1% |
How many new cars sold are zero-emission?
New light-duty sales by quarter, from the state energy agency. It is a separate count from the dealer association's, so the totals differ. The newest quarters are preliminary.
19.6% of new light-duty vehicles sold in California in the latest three quarters were zero-emission, 231,500 of 1,183,288. A year earlier the share was 25.5%.
2025 Q1 24.2% 100,010 of 413,438
2025 Q2 22.7% 100,223 of 442,247
2025 Q3 29.8% 125,442 of 420,343
2025 Q4 19.8% 78,091 of 395,297
2026 Q1preliminary 17.1% 64,221 of 376,409
2026 Q2preliminary 21.1% 87,481 of 415,212
2026 Q3preliminary 20.4% 79,798 of 391,667
Top-selling new models by segment
The top five per segment this year, fleets excluded. Each share is of its segment.
Segment
Small Cars
- Honda Civic42,238 (32.0%)
- Toyota Corolla31,937 (24.2%)
- Nissan Sentra11,758 (8.9%)
- Kia K411,241 (8.5%)
- Hyundai Elantra10,939 (8.3%)
Mid Size and Large Cars
- Toyota Camry52,224 (54.8%)
- Honda Accord25,057 (26.3%)
- Nissan Altima6,253 (6.6%)
- Kia K55,518 (5.8%)
- Hyundai Sonata4,208 (4.4%)
Sports/Pony Cars
- Ford Mustang4,543 (50.9%)
- Toyota 861,284 (14.4%)
- Mazda MX51,125 (12.6%)
- Honda Prelude627 (7.0%)
- Toyota Supra548 (6.1%)
Near Luxury Cars
- Tesla Model 327,303 (40.1%)
- BMW 3-Series6,818 (10.0%)
- Mercedes-Benz C-Class6,649 (9.8%)
- Lexus IS4,842 (7.1%)
- BMW i43,810 (5.6%)
Luxury and High End Sports Cars
- BMW 5-Series3,000 (10.9%)
- Porsche 9112,682 (9.7%)
- Mercedes-Benz E-Class2,632 (9.5%)
- Mercedes-Benz CLE-Class2,450 (8.9%)
- Tesla Model S2,043 (7.4%)
Compact/Mid Size Pickup
- Toyota Tacoma36,330 (51.5%)
- Ford Maverick13,197 (18.7%)
- Chevrolet Colorado5,191 (7.4%)
- Nissan Frontier4,501 (6.4%)
- Ford Ranger4,199 (6.0%)
Full Size Pickup
- Ford F-Series28,507 (28.3%)
- Chevrolet Silverado24,248 (24.1%)
- GMC Sierra15,006 (14.9%)
- Ram Pickup14,806 (14.7%)
- Toyota Tundra11,499 (11.4%)
Mini Van
- Toyota Sienna11,890 (40.0%)
- Kia Carnival6,677 (22.5%)
- Honda Odyssey4,548 (15.3%)
- Chrysler Pacifica3,005 (10.1%)
- Zeekr RT2,333 (7.8%)
Large Van
- Ford Transit Connect7,897 (44.4%)
- Mercedes-Benz Sprinter4,274 (24.0%)
- Ram Promaster2,096 (11.8%)
- Chevrolet Express1,577 (8.9%)
- Ford E-Series1,361 (7.6%)
Subcompact SUV
- Subaru Crosstrek13,285 (14.8%)
- Toyota Corolla Cross13,076 (14.5%)
- Honda HR-V12,637 (14.1%)
- Chevrolet Trax10,206 (11.4%)
- Nissan Kicks9,541 (10.6%)
Compact SUV
- Honda CR-V41,809 (19.4%)
- Toyota RAV437,801 (17.5%)
- Kia Sportage15,953 (7.4%)
- Hyundai Tucson12,607 (5.8%)
- Subaru Forester12,187 (5.6%)
2 Row Mid Size SUV
- Toyota 4Runner11,216 (24.9%)
- Subaru Outback7,393 (16.4%)
- Ford Mustang Mach-E4,675 (10.4%)
- Honda Prologue4,143 (9.2%)
- Jeep Grand Cherokee3,713 (8.3%)
3 Row Mid Size SUV
- Toyota Grand Highlander12,837 (12.2%)
- Ford Explorer10,373 (9.9%)
- Kia Telluride10,109 (9.6%)
- Hyundai Santa Fe8,987 (8.6%)
- Honda Pilot8,663 (8.3%)
Large SUV
- Ford Bronco9,460 (27.7%)
- Chevrolet Tahoe5,120 (15.0%)
- Chevrolet Suburban3,676 (10.8%)
- Toyota Land Cruiser3,591 (10.5%)
- Ford Expedition2,607 (7.6%)
Luxury Subcompact SUV
- Acura ADX2,929 (18.2%)
- Audi Q32,856 (17.7%)
- Mercedes-Benz GLA-Class2,736 (17.0%)
- BMW X12,366 (14.7%)
- Lexus UX1,887 (11.7%)
Luxury Compact SUV
- Tesla Model Y86,099 (57.9%)
- Mercedes-Benz GLC-Class12,621 (8.5%)
- Lexus NX11,327 (7.6%)
- BMW X38,859 (6.0%)
- Audi Q56,215 (4.2%)
Luxury Mid Size SUV
- Lexus RX15,092 (18.8%)
- Mercedes-Benz GLE-Class11,047 (13.7%)
- BMW X59,306 (11.6%)
- Volvo XC904,471 (5.6%)
- Lexus RZ3,910 (4.9%)
Luxury Large SUV
- Lexus TX6,968 (23.3%)
- Rivian R1S4,098 (13.7%)
- Mercedes-Benz GLS-Class3,582 (12.0%)
- Cadillac Escalade3,098 (10.4%)
- Land Rover Range Rover2,953 (9.9%)